Website analytics provide you with the actual reports and analytics on how your site visitors behave once on your website; who they are by their age, gender, location, etc
As a business owner, you know that your website is only as good as the amount of real, measurable traffic and sales that it can secure for your business.
One of the most important steps in any marketing campaign is measuring the results. Using web analytics allows you to measure the results of your online marketing and your website’s effectiveness.